This checkout scores 62 out of 100, placing it in the bottom quartile of Shopify fashion stores we've audited. The two biggest gaps - no upsell module and no free shipping progress bar - account for 20 points of deduction alone and represent the highest-ROI fixes.
What's working: Checkout performance is solid (sub-2.5s on mobile), payment method coverage is good across US and UK, and the one-page checkout layout is modern and clean.
Where to focus first: 1. Add an upsell block at checkout - even a simple complementary product offer can lift AOV by 8–15%. 2. Implement a free shipping progress bar - the $75 threshold exists but customers can't see it, which means they have no incentive to add more. 3. Show delivery date estimates - this is the #1 driver of shipping-related abandonment and is especially impactful for AU where transit times are longest.
International gaps: UK and AU markets lack duty/tax clarity, and AU is missing BNPL and express checkout entirely. These are addressable through Shopify Markets configuration and payment provider settings.
Addressing the top 3 findings alone could recover an estimated 4–8% of abandoned checkouts based on industry benchmarks for fashion & apparel stores at this revenue tier.